Christopher S. Penn's Awaken Your Superhero - Latest Comments in A Missed Opportunity for Podcasting?

Re: A Missed Opportunity for Podcasting?

Dave Jackson — Sun, 10 Jun 2007 20:45:49 -0000

If someone is using Libsyn and Kiptronic.com I beleive they can direct the advertisement to certain areas. I'm not sure how precise it is. You might want to talk to Jonathon at Kiptronic.

Re: A Missed Opportunity for Podcasting?

Leesa Renee Hall — Sun, 10 Jun 2007 17:29:57 -0000

I had the same thing happen with my podcast, Cubicle Divas. A rep called me up to find out what percentage of my audience is Canadian. They were representing a Canadian company that has since launched a national campaign to get people to switch to their service.

Thankfully, I had those numbers because I recently surveyed my audience. But when she asked me how could she find Canadian specific podcasts that target a particular demographic, I was stumped. Not many podcast directories (if any) allow you to search by locale.

A problem indeed.

Re: A Missed Opportunity for Podcasting?

Christopher S. Penn — Fri, 08 Jun 2007 23:39:29 -0000

Bryce - sorry, I wasn't clear. The advertiser is a New England based company and is looking for New England podcasts to advertise on.

Re: A Missed Opportunity for Podcasting?

julien — Fri, 08 Jun 2007 23:36:35 -0000

i agree there should be a search by locale.

however, when it comes to mommycast, i couldn't even get to their media kit, let alone read it.

Re: A Missed Opportunity for Podcasting?

Bryce Moore — Fri, 08 Jun 2007 17:19:01 -0000

I'm not trying to be belligerent or confrontational with this, but please help me understand what I'm missing here, Chris.

Wouldn't an advertiser want to connect where the listeners are, rather than the origination point? If I produce my show in the Midwest (or anywhere else on the planet), but most of the listeners are in California, does it not make more sense to seek California-centric sponsorship opportunities?