http://christopherspenn.disqus.com/Christopher S. Penn's Awaken Your SuperheroenWed, 07 Mar 2007 13:55:10 -0000http://www.christopherspenn.com/2007/03/a-spark-in-the-forest/#comment-44584992<p>There is still an element of sales in a word of mouth. I think the key to word of mouth is that the person who is passing on a message is invested in the message. For example, I'm telling my listeners about Bum Rush the Charts because I think it's important. The message has to really capture the audience. No one tells they're friends about something that is boring or unimportant.</p>David LaMorteWed, 07 Mar 2007 13:55:10 -0000