Christopher S. Penn's Awaken Your Superhero - Latest Comments in Brand as information source – my drive to PodCamp Toronto

Re: Brand as information source – my drive to PodCamp Toronto

Char — Fri, 16 Mar 2007 18:03:05 -0000

Don't be knocking the Timmy Ho's my man. ;)

Re: Brand as information source – my drive to PodCamp Toronto

Whitney — Thu, 15 Mar 2007 06:44:54 -0000

Isn't life all about brand affiliation?

For example, by attending Podcamp and associating with the brands PENN & BROGAN, it says you are someone interested in new media, and want to know what's happening on the cutting edge. By associating with the Brand Network 2, you are interested in internet TV; Financial Aid Podcast, education and fiscal responsibility; even my little podcast gets brand association by being on other podcasts, or getting mentions on LD websites and blogs.

I think I have to do a whole post on this....Parent's Eye View time again. Whit

Re: Brand as information source – my drive to PodCamp Toronto

Justin Kownacki — Wed, 14 Mar 2007 23:42:30 -0000

Good point on the vagueness of brand names. Of course, ironically, "Tim Horton's" became less vague when you saw it paired with (equally vague) names like "McDonald's" and "Wendy's" -- which, in a pop culture vacuum, might look as much like a row of homes on a map as a row of fast food outlets...

As a longtime Tim Horton's fan, I learned recently that it's named after the retired (and now deceased) hockey player who opened the first one. After he passed away, his wife sold the naming rights to a corporation that turned around and opened hundreds across North America.

Talk about short-selling your brand...