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http://www.ChristopherSPenn.com/
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http://www.christopherspenn.com/2008/11/11/crystal-clear-sparkling-bottle-of-marketing/
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Christopher S. Penn's Awaken Your Superhero: Crystal clear, sparkling bottle of marketing

Jeff P · 12 months ago

Wait a minute - I don't see Fat Free anywhere in the ads either..
Michael · 12 months ago

HAHAHAHAHA. I've been using a filter with Boston tap water for years. Now I have a Soda Club machine so I even make my own soda. I've saved tons!
Ari Herzog · 12 months ago

The worse part, Christopher, is most of those bottle purchasers don't recycle. I bet.
paulmerrill · 11 months ago

Another hugely destructive thing about the bottled water paradigm is the waste of energy to transport it to your door or the supermarket and in manufacturing.
Judy · 7 months ago

Wow, expensive water. But, that's what marketing's for. ..to make it irresistable to you, a status symbol perhaps.