DISQUS

Christopher S. Penn's Awaken Your Superhero: Google, OpenSocial, and Marketing

  • John Wall · 2 years ago
    I keep saying that Google stock can't push past its peak and stuff like this keeps happening...
  • Beth Kanter · 2 years ago
    Chris:

    I am working mostly with nonprofit orgs with limited resources. Many are not using social networks, but some are beginning to adopt them. The big question is which ones, how many, and how to make the work efficient. What advice would you offer to an organization just starting to use social networking sites as part of their marketing strategy and had limited resources? How to make the decision to jump in strategically and smartly?
  • Christopher S. Penn · 2 years ago
    Beth: I saw Changing The Present today and thought it was brilliant. Facebook established a tradition of $1 gifts and CTP created an app where instead of padding Facebook's bottom line, the $1 gets put to charitable uses. Brilliant.
  • Beth Kanter · 2 years ago
    Have you looked at Causes?