Christopher S. Penn's Awaken Your Superhero - Latest Comments in How to calculate your social media influencer value

Re: How to calculate your social media influencer value

Vanessa Oler — Wed, 23 Sep 2009 16:14:50 -0000

Excellent piece -- timely, too! Thank you.

Re: How to calculate your social media influencer value

TimWalker — Wed, 23 Sep 2009 09:23:32 -0000

Good post, sir. I would make one caveat: for many people, it's too easy -- and hides too many variables -- to peg their salaried hours per year at 2,080.

An obvious tiny adjustment would be to subtract three weeks of paid vacation, during which you collect pay but don't work. That moves the number to 1,960.

A non-obvious major adjustment is to calculate the *real* number of hours you work per week, including *any* time that you're doing work-related things instead of doing something you'd rather be doing -- or instead of something else that earns you money. For many professionals, this number easily tops 50 hours per week, even though they're technically on the hook for only 40. At the higher number, the raw total for 50 weeks is 2,500 hours, which significantly changes the hourly rate.

Bigger picture: lots of folks don't net nearly as much as they think they do from their work, because they don't genuinely account for *all* the time they put into the job.

Re: How to calculate your social media influencer value

Christopher S. Penn — Wed, 23 Sep 2009 08:57:34 -0000

Oh, I definitely think we need to do more research and invest more time in understanding the value of non-monetary currency, which is what that threshold is. Once we have a reliable idea of the value of reputation, trust, etc., we can then accurately peg whether an effort is worth it or not.

Re: How to calculate your social media influencer value

DJ Francis — Wed, 23 Sep 2009 08:44:13 -0000

I listened to C.C.'s podcast just yesterday and was planning on listening to it again today. This is a great post and really important to think about.

But I'm reminded of my grandfather saying, "Something is only valuable if someone's willing to pay for it." I feel like us up-and-comers are still going to be giving away the goods for free until we reach a certain threshold. But I guess that's kind of true in every profession.

Re: How to calculate your social media influencer value

C.C. Chapman — Wed, 23 Sep 2009 08:12:15 -0000

WELL said Chris and I couldn't agree with you more. This is something I meant to talk about on the show but obviously forgot to bring up so thank you for doing so.

I'm really hoping that people realize that they do have a value and just like you said there is an easy place to start with figuring it out as outlined above.

Re: How to calculate your social media influencer value

Steve Garfield — Wed, 23 Sep 2009 08:04:00 -0000

Nice post. I tweeted it out for you.

No charge. ;-)

Re: How to calculate your social media influencer value

Steve Sherlock — Wed, 23 Sep 2009 07:51:35 -0000

Well done Chris, this goes along nicely with the posting I did recently on the job for pay quadrant. Start with the quadrant, figure out where you want to change from 'no revenue' to obtaining revenue, then using the calculations you outlined above, you can appropriately target your value opportunities!

BTW the post can be found here: http://steves2cents.blogspo...