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Christopher S. Penn's Awaken Your Superhero

Christopher S. Penn's Awaken Your Superhero
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Join the Conversation Book Review

Started by Christopher S. Penn · 10 months ago

Joseph Jaffe was kind enough to send me a review copy of his latest book, Join the Conversation. It’s a really, really LONG book, weighing in at 300 pages. I managed to get through it in about two weeks of sporadic reading.
The Good

The book has plenty of case studies and ex ... Continue reading »

8 comments

  • Don Lafferty

    1 year ago

    Sounds like he left the door open for a "doer" to write the sequel(s).
    reply
  • Connie Crosby

    1 year ago

    Thank you for your thoughtful review, Chris. I am waiting for my copy to arrive and will keep your insight in mind.

    I am curious now about these four stages from Pirates! I expect I am probably at the Adventurer stage, and wonder how I can get to Swashbuckler. LOL!

    Cheers,
    Connie
    reply
  • Joseph Jaffe

    1 year ago

    Thanks CSPenn for your review...

    Personally, I thought there were plenty of actionable, prescriptive next steps but that said, JTC is not a tactical how-to guide to your point.

    PS I'll pass on your critique to the folks over at Wiley :)
    reply
  • Christopher S. Penn

    1 year ago

    I think that's exactly it, Joseph - if someone picks up JTC expecting Conversation Marketing for Dummies, they're going to be bewildered.
    reply
  • Joseph Jaffe

    1 year ago

    It's funny Chris...my challenge is how to best address my primary/core audience - the senior marketer, without necessarily alienating the social media elite (i.e. "he didn't tell us anything we didn't already know")

    fwiw, I've received some pretty positive feedback from the brand marketer community (traditional or otherwise)

    The irony with "Conversation for Dummies" is that it is those who are avoiding conversation that are the true dummies :)
    reply
  • julien

    1 year ago

    dude, i loved that game so much. how can i get a copy for Mac nowadays, do you think?
    reply
  • Christopher S. Penn

    1 year ago

    Julien - Pirates was re-released about three years ago - you should be able to buy it still!

    Joseph - my guess is you'll really receive a warm welcome when JTC hits as an audio book - it's really ideal for that format as long as the publisher does a good job with chapters. I found that I couldn't sit down and plow through large chunks of JTC at a time, but bite sized portions worked pretty well.
    reply
  • Avid book reader

    1 year ago

    Sounds like an interesting book, especially with the Pirate metaphor brought in. I guess I'm between Adventurer and Swashbuckler, but others might just call me an Apprentice.
    reply

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