Christopher S. Penn's Awaken Your Superhero - Latest Comments in Join the Conversation Book Review

Re: Join the Conversation Book Review

Avid book reader — Tue, 19 Feb 2008 08:19:06 -0000

Sounds like an interesting book, especially with the Pirate metaphor brought in. I guess I'm between Adventurer and Swashbuckler, but others might just call me an Apprentice.

Re: Join the Conversation Book Review

Christopher S. Penn — Mon, 18 Feb 2008 20:18:00 -0000

Julien - Pirates was re-released about three years ago - you should be able to buy it still!

Joseph - my guess is you'll really receive a warm welcome when JTC hits as an audio book - it's really ideal for that format as long as the publisher does a good job with chapters. I found that I couldn't sit down and plow through large chunks of JTC at a time, but bite sized portions worked pretty well.

Re: Join the Conversation Book Review

julien — Mon, 18 Feb 2008 17:27:05 -0000

dude, i loved that game so much. how can i get a copy for Mac nowadays, do you think?

Re: Join the Conversation Book Review

Joseph Jaffe — Mon, 18 Feb 2008 15:38:56 -0000

It's funny Chris...my challenge is how to best address my primary/core audience - the senior marketer, without necessarily alienating the social media elite (i.e. "he didn't tell us anything we didn't already know")

fwiw, I've received some pretty positive feedback from the brand marketer community (traditional or otherwise)

The irony with "Conversation for Dummies" is that it is those who are avoiding conversation that are the true dummies :)

Re: Join the Conversation Book Review

Christopher S. Penn — Mon, 18 Feb 2008 15:31:46 -0000

I think that's exactly it, Joseph - if someone picks up JTC expecting Conversation Marketing for Dummies, they're going to be bewildered.

Re: Join the Conversation Book Review

Joseph Jaffe — Mon, 18 Feb 2008 15:28:49 -0000

Thanks CSPenn for your review...

Personally, I thought there were plenty of actionable, prescriptive next steps but that said, JTC is not a tactical how-to guide to your point.

PS I'll pass on your critique to the folks over at Wiley :)

Re: Join the Conversation Book Review

Connie Crosby — Mon, 18 Feb 2008 13:48:33 -0000

Thank you for your thoughtful review, Chris. I am waiting for my copy to arrive and will keep your insight in mind.

I am curious now about these four stages from Pirates! I expect I am probably at the Adventurer stage, and wonder how I can get to Swashbuckler. LOL!

Cheers,
Connie

Re: Join the Conversation Book Review

donlafferty — Mon, 18 Feb 2008 13:47:36 -0000

Sounds like he left the door open for a "doer" to write the sequel(s).