Christopher S. Penn's Awaken Your Superhero - Latest Comments

Re: You Ask, I Answer: Best Strategies for Content Curation?

Batman — Fri, 02 Aug 2019 13:14:22 -0000

Great stuff as always. I'm pretty sure there's a question that I have that has yet to be answered, but right now, I don't know what it is....

Re: What if the FDIC fails?

Daniel Goldman — Thu, 20 Jun 2019 09:54:03 -0000

Just found this article. It's even more relevant now. The FED et al. have borrowed from our future growth and stability, at very high interest rates. The next recession could make "The Great Recession" look like a joke.

Re: You Ask, I Answer: Starting Marketing Data?

Basia Derkowska — Wed, 29 May 2019 09:38:13 -0000

Christopher, thanks for including Brand24 in your article!

Re: Great Power, Great Responsibility: AI and Elections

Batman — Mon, 13 May 2019 14:01:45 -0000

Great stuff as always Chris. I need to share this without about ten thousand of my artificial online friends....

Re: You Ask, I Answer: Starting from Scratch with Marketing Data

Basia Derkowska — Mon, 06 May 2019 07:30:27 -0000

Thank you for recommending Brand24 to non-profits! Much appreciated. ;-)

Re: You Ask, I Answer: Comprehensive Social Media Analytics?

BeaZea — Mon, 18 Mar 2019 17:08:15 -0000

Thanks Christopher for the elaborate answer. I knew it was difficult and tried to answer some of this myself... Seems I'll have to hire data scientists to pull all the data together..

Re: You Ask, I Answer: How to Benchmark Marketing Performance?

Basia Derkowska — Mon, 11 Mar 2019 05:50:55 -0000

Thanks for the mention about Brand24, Christopher!

Re: How to Track High-Value Returning Visitors with Google Analytics™

Andy Roberts — Thu, 07 Mar 2019 09:36:18 -0000

Hi Chris, nice video. How would you see how your returning visitors originally got to the site? not just how they got there when they returned?

Re: You Ask, I Answer: Best Social Media Listening Tools?

Selfcraft Media — Wed, 06 Mar 2019 01:37:46 -0000

Thanks a lot Christopher for sharing the content. You have done one of the great job for the reader like us.
Your analytics work is really very appreciating.

Re: You Ask, I Answer: Best Social Media Listening Tools?

Basia Derkowska — Tue, 05 Mar 2019 07:09:39 -0000

Hey, Christopher! Highly appreciate your words of recommendation for our tool. I was delighted to hear that you enjoy using Brand24 for Instagram analytics. No need to worry, we're legit and so is our data. ;-) Keep surprising us with your data analysis insights - I'm a massive fun of what you're doing! Have a great day :)

Re: What I Learned at World of Watson

Michael Procopio — Mon, 04 Mar 2019 21:25:29 -0000

Hey Chris,

I'm sure you've heard of augmented analytics (defined by Gartner). It seems to me it means your job will get easier in the short run and you'll be out of business in the long run - if you believe it. I'd be interested in your comments on this https://medium.com/analytic...

Re: You Ask, I Answer: What Tools for Instagram Reporting?

Basia Derkowska — Wed, 27 Feb 2019 09:05:26 -0000

Christopher, thank you again for spreading a word about Brand24!

Re: The difference between change and improvement

Vicky — Wed, 27 Feb 2019 06:50:30 -0000

The moment you used tapioca flour instead of wheat flour you introduced change to improve the dish.

Re: Learn How to Scale Social Media at the HELLO Conference

Brooke B. Sellas — Tue, 22 Jan 2019 09:37:45 -0000

So EXCITED to have you and Katie come drop some machine learning knowledge bombs at the HELLO Conference!

Re: How To Get Your Next Marketing Job

ladyrainbowcups — Fri, 04 Jan 2019 21:00:36 -0000

chelwolverton yes but

Re: How To Set Your Consulting Billing Rates and Fees

Sam T — Mon, 31 Dec 2018 12:08:22 -0000

Good information. I am not sure what you mean by annual expenses - it seems arbitrary. For people who are transitioning from a regular job (W2) should they enter the net income there? W2 employees get other benefits, is that covered under the 3X multiplier?

Re: How to track offsite conversions with Google Analytics

Christopher S. Penn — Mon, 31 Dec 2018 07:59:39 -0000

Added some new thoughts here: https://www.christopherspen...

Re: How to track offsite conversions with Google Analytics

Youeatpoo — Sat, 29 Dec 2018 01:21:30 -0000

carldunne important

Re: You Ask, I Answer: What to Document for Content Marketing?

Ryan Biddulph — Fri, 28 Dec 2018 09:16:00 -0000

Christopher you make a great point about different approaches and styles. What works for Gary Vee may not work for many folks. Rocking post.

Re: You Ask, I Answer: What’s Working in Social Media Marketing?

Christopher S. Penn — Fri, 28 Dec 2018 07:39:28 -0000

Answered here sir! https://www.christopherspen...

Re: You Ask, I Answer: What’s Working in Social Media Marketing?

Michael Procopio — Thu, 27 Dec 2018 15:32:04 -0000

Hi Chris, you wrote this in your 28 Oct newsletter (yes, I'm way behind)

One of the most useful pieces of content marketing advice I’ve heard in recent times comes from none other than Gary Vaynerchuk, who advises people who are short on time to document, rather than create new content out of whole cloth.

My question is document what, rather than create new content... What should I be documenting?

Apologies if you've already answered this.

Re: You Ask, I Answer: Digital Marketing in Recessions and Predictive Analytics

LisaDJenkins — Wed, 19 Dec 2018 09:13:10 -0000

Dropping the #ProfessionalLurker cloaking to say. "Thank You for sharing your smarts."

Re: How to track offsite conversions with Google Analytics

jay613 — Fri, 07 Dec 2018 16:51:36 -0000

Thank you for this great article. Here you provide two examples (affiliates and self publishing) where Amazon regards you as a partner in the sale.. and so you have access to some sales data. But if I'm the author of a book sold through traditional publisher/distributor channels, and I want my web site "Buy" buttons to go to Amazon (because they provide way less friction than I could ever achieve myself) there seems to be no way to correlate my sent traffic with purchases, or whatever happens next, on Amazon. The only way I can think of is at a macro level, along the lines you describe. Unfortunately there is limited sales data available and its granularity is weekly, so I can only correlate with my marketing activities on a weekly basis. I think it is what it is, am I missing a trick?

Re: What is ethics in marketing?

Nat Libby — Sun, 02 Dec 2018 18:55:53 -0000

Marketing has much bigger implications on the world than we mostly think. I believe ethics in marketing is the future of marketing. It's building trust, empathising, building positive thoughts and feelings and raising up positive thoughts and consciousness collectively. Behaving ethically creates innovation and therefore a continuous cycle of growth and profit. Do we really want to continue to be living in a world where we're tricking people and playing on perceptions of the self?

Re: You Ask, I Answer: Google Data Studio Dashboard Best Practices

Barry Ross — Wed, 28 Nov 2018 20:08:35 -0000

Do you have a GMB Insights Data source created?