DISQUS

Christopher S. Penn's Awaken Your Superhero: Making me hate your brand

  • Matthew Ebel · 8 months ago
    Crap, that's my health insurance company too. I love them. They need to fire their marketing people ASAP!

    Pax,
    Matthew
    --
    http://matthewebel.com
    http://matthewebel.net
  • John Buehler · 8 months ago
    I agree on the poor marketing tact, but check out the most important thing in the paper "The Bartering Economy". The future of the New Economy is Barter!
  • AdamSinger · 8 months ago
    One more reason not to bother with print.
  • Maria Simos · 8 months ago
    Great post. I am glad you took the time to write about this. Marketers need to think about the emotions their advertising is eliciting and you are exactly right. Annoyed, agitated and angry are not typically emotions I associate with me wanting to buy anything. Oh, to be a fly on the wall during those marketing and ad buy meetings ...
  • Daniel Johnson, Jr. · 8 months ago
    I saw a similar ad on the Sunday edition of the Cincinnati Enquirer yesterday. Wasn't planning on buying the paper, especially after seeing the ad stuck to it like this.
  • tvamy · 8 months ago
    Brilliant. Thanks for this :)
  • Orlando · 8 months ago
    They don't care, just buy the paper.....oh, you want to acutually read it too, well that will cost you an extra 50 cents.
  • Alex · 8 months ago
    Adverts tend to cheapen everything. With a classy newspaper such as this it is surprising to see them place such an eye-sore on the front page. It really damages their brand and image. Page inserts are fine, but they shouldn't have to stoop to the level of amateur website owners who cover their site with affiliates and ppc ads.
  • Anna · 7 months ago
    I agree, seems the global financial rut is getting to the best of them. But if they need to do it to survive, I dont mind my paper having adverts if it saves my favorite paper in the long term.
  • Ann Handley · 7 months ago
    That would be a riot, if it wasn't also a little sadly desperate.
  • Jack · 7 months ago
    They could have done it a little more elegantly rather than doing it the way a cheap newspaper like the Sun would have. A folded page insert or at the worst staple it on? so it wont wreck the content we are interested in.
  • Liam · 6 months ago
    I hate nothing more than for something I have enjoyed, supported and trusted for years to suddenly use cheap tactics to get more profit. I am the kind of person who buys similar papers to the one you like and for me it totally destroys the brand image it has.