Christopher S. Penn's Awaken Your Superhero - Latest Comments in Making me hate your brand

Re: Making me hate your brand

Liam — Thu, 04 Jun 2009 05:46:27 -0000

I hate nothing more than for something I have enjoyed, supported and trusted for years to suddenly use cheap tactics to get more profit. I am the kind of person who buys similar papers to the one you like and for me it totally destroys the brand image it has.

Re: Making me hate your brand

Jack — Mon, 25 May 2009 05:57:13 -0000

They could have done it a little more elegantly rather than doing it the way a cheap newspaper like the Sun would have. A folded page insert or at the worst staple it on? so it wont wreck the content we are interested in.

Re: Making me hate your brand

Ann Handley — Tue, 05 May 2009 09:19:11 -0000

That would be a riot, if it wasn't also a little sadly desperate.

Re: Making me hate your brand

Anna — Thu, 30 Apr 2009 05:45:55 -0000

I agree, seems the global financial rut is getting to the best of them. But if they need to do it to survive, I dont mind my paper having adverts if it saves my favorite paper in the long term.

Re: Making me hate your brand

Alex — Wed, 22 Apr 2009 05:35:45 -0000

Adverts tend to cheapen everything. With a classy newspaper such as this it is surprising to see them place such an eye-sore on the front page. It really damages their brand and image. Page inserts are fine, but they shouldn't have to stoop to the level of amateur website owners who cover their site with affiliates and ppc ads.

Re: Making me hate your brand

Orlando — Wed, 15 Apr 2009 07:32:45 -0000

They don't care, just buy the paper.....oh, you want to acutually read it too, well that will cost you an extra 50 cents.

Re: Making me hate your brand

tvamy — Wed, 08 Apr 2009 09:41:32 -0000

Brilliant. Thanks for this :)

Re: Making me hate your brand

Daniel Johnson, Jr. — Mon, 06 Apr 2009 15:30:18 -0000

I saw a similar ad on the Sunday edition of the Cincinnati Enquirer yesterday. Wasn't planning on buying the paper, especially after seeing the ad stuck to it like this.

Re: Making me hate your brand

Maria Simos — Thu, 02 Apr 2009 20:56:55 -0000

Great post. I am glad you took the time to write about this. Marketers need to think about the emotions their advertising is eliciting and you are exactly right. Annoyed, agitated and angry are not typically emotions I associate with me wanting to buy anything. Oh, to be a fly on the wall during those marketing and ad buy meetings ...

Re: Making me hate your brand

AdamSinger — Tue, 31 Mar 2009 22:17:50 -0000

One more reason not to bother with print.

Re: Making me hate your brand

John Buehler — Tue, 31 Mar 2009 22:09:14 -0000

I agree on the poor marketing tact, but check out the most important thing in the paper "The Bartering Economy". The future of the New Economy is Barter!

Re: Making me hate your brand

Matthew Ebel — Tue, 31 Mar 2009 12:59:06 -0000

Crap, that's my health insurance company too. I love them. They need to fire their marketing people ASAP!

Pax,
Matthew
--
http://matthewebel.com
http://matthewebel.net