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Christopher S. Penn's Awaken Your Superhero

Christopher S. Penn's Awaken Your Superhero
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Media is not marketing

Started by Christopher S. Penn · 10 months ago

Media is not marketing

One of the greatest mistakes folks in media - old and new - make is to mistake media for marketing, to mistake product for promotion.

Media is not marketing.

Media is the product.

Marketing and promotion are entirely separate from media, the product.

Consider: if media were marketing, radio ... Continue reading »

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