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Website
http://www.ChristopherSPenn.com/
Original page
http://www.christopherspenn.com/2008/08/19/media-is-not-marketing/
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Christopher S. Penn's Awaken Your Superhero: Media is not marketing

David Finch · 1 year ago

You nailed it with the final sentence, "If you want to achieve any level of success, you must master promotion as well as production." Good stuff!!
Michael Seaton · 1 year ago

Great post Chris.