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#the5
Too narrow a focus, you lose the big picture. Too Broad a focus, you lose the detail. We all have to master the art of nuance and shifting focus to maintain clarity of perspective.
I understand why we use these words: to draw attention to something that we may not otherwise have paid attention to. But over time, just like the words micro, new, and social in your post, these words are losing their meaning and are becoming trite.
Just some thoughts. Awesome thoughts, in my own opinion. ;)