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Christopher S. Penn's Awaken Your Superhero

Christopher S. Penn's Awaken Your Superhero
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New media has gotten marketing confused

Started by Christopher S. Penn · 10 months ago

I had an epiphany of sorts in the shower.
What a lot of new media folks talk about - audience building, impressions, and the dreaded M word, monetization - is not marketing.
Marketing is the sharing of ideas.
So what is all the stuff we in new media talk about? Sales. Whether it ... Continue reading »

13 comments

  • Jose Castillo

    1 year ago

    As individuals we are an entire company in one person- bizdev, sales, marketing, CSR, prod development, quality control, janitor, etc. It can be easy to focus to much on one thing. Good thoughts, thanks.
    reply
  • Kevin Behringer

    1 year ago

    Great post! I think that this is a great explanation because it truly highlights the importance of standing for something and properly articulating your idea.

    If a bad or fuzzy idea is what is driving the company, obviously sharing the idea is made more difficult and the selling/call to action for the idea is going to suffer.

    By approaching marketing and sales from the point of view that they are related to the idea, it should help an organization focus on getting that right before worrying about how to market or sell.

    Kevin
    reply
  • Bob Richards

    1 year ago

    I dont really get this whole thing about on-line marketing: blogging and social networking, etc to generate money. People marketing in the off-line world generate a lot more money (I don't see anyone in the on-line world making $100,000 sales but that's an everyday occurrence in many areas, off-line). It seems that people hoping to make a living with web sites will:
    never earn more than $100,000 a year
    are trying to not work
    failed at making a living in the real world
    have no sales skills

    Am I being to harsh or is this the reality?
    reply
  • Christopher S. Penn

    1 year ago

    Bob - I think, as much as people would love to deny it, that you're right to a degree. There are plenty of folks earning over 100K, but they have business models that function and make sense, not just "look at me!" attention-based models.
    reply
  • Justin

    10 months ago

    Great information, I love Seth Godin and feel that hes a great asset to the online marketing community as well as the whole marketing community. Great inspiration and really knows his stuff.
    reply
  • Dieta Dash Ipertensione

    8 months ago

    These are good infos, and yes I totally agree: marketing is the shares of ideas without doubt.
    reply
  • jesseb

    8 months ago

    I agree, without ideas there's no way to move forward. Without technology ideas can never change as many lives that it does. Anyone who makes it and then gives it away ,will surely get more back.
    reply
  • Justin

    7 months ago

    Nice concept.
    reply
  • Bill Adam

    7 months ago

    Really decent piece of blog and informative post. This post is very help full for people like me as well who are new to this internet world. Keep on sharing such up to date information.
    reply
  • Howard

    6 months ago

    Great Post – thought it was a very interesting read – ideas are key

    Thanks!
    reply
  • Jesse "team building" Boland

    5 months ago

    Great post. I too have thought that most of what is touted on the web as "marketing" is not really. The web is a poor medium for the old stodgy "marketing" as you say it's more about sharing ideas and finding your audience, then figuring out how to sell them something, and then sell them something again.
    reply
  • Paul

    5 months ago

    Very interesting. We just need to look at marketing at a more positive way, or as you say - "sharing ideas", and then we can become more creative. Thanks for this inspiring post!
    reply
  • meditations for manifesting

    1 month ago

    When you consider the use of auto-responders, exit pop-ups etc, online is by far the greatest medium to be working from.
    24/7 people are constantly searching for information online, and with the convenience of online security, people tend to purchase more information products online than they do offline.

    Amazon comes to mind and, in terms of online marketers making a serious living online, one need only go to any search engine, type "John Reese, Russell Brunson," to name a few, of the top names making over 7 figures each year.

    With the recession still biting, brick and mortar buildings are losing market share, and shedding employees faster than a snake sheds its own skin.

    Food for thought.
    reply

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