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If a bad or fuzzy idea is what is driving the company, obviously sharing the idea is made more difficult and the selling/call to action for the idea is going to suffer.
By approaching marketing and sales from the point of view that they are related to the idea, it should help an organization focus on getting that right before worrying about how to market or sell.
Kevin
never earn more than $100,000 a year
are trying to not work
failed at making a living in the real world
have no sales skills
Am I being to harsh or is this the reality?
Thanks!
24/7 people are constantly searching for information online, and with the convenience of online security, people tend to purchase more information products online than they do offline.
Amazon comes to mind and, in terms of online marketers making a serious living online, one need only go to any search engine, type "John Reese, Russell Brunson," to name a few, of the top names making over 7 figures each year.
With the recession still biting, brick and mortar buildings are losing market share, and shedding employees faster than a snake sheds its own skin.
Food for thought.