Christopher S. Penn's Awaken Your Superhero - Latest Comments in New media has gotten marketing confused

Re: New media has gotten marketing confused

thomasjacob — Thu, 05 Nov 2009 00:22:10 -0000

Really decent piece of blog and informative post, this post is helpful for newbies like me who are new to this internet world. thanks for sharing.

Re: New media has gotten marketing confused

Online Recruitment — Wed, 04 Nov 2009 19:07:38 -0000

Those who follow what "marketing" really means, will be successful in no time, sadly though, most people conceive marketing as a form of money making and have continuously spam the internet giving birth to blackhats and hacking.

Re: New media has gotten marketing confused

English Dubbed Anime — Tue, 27 Oct 2009 12:24:00 -0000

@ Bob Richards: People make good money from blogging. The more blogs you have, the more niches you cover, the more money piles on. All with very little effort.

Re: New media has gotten marketing confused

jorgedirectoriocuscomendez — Thu, 03 Sep 2009 14:48:29 -0000

is a theme very interesting and very useful especially for me, thaks

Re: New media has gotten marketing confused

meditations for manifesting — Sat, 16 May 2009 01:17:27 -0000

When you consider the use of auto-responders, exit pop-ups etc, online is by far the greatest medium to be working from.
24/7 people are constantly searching for information online, and with the convenience of online security, people tend to purchase more information products online than they do offline.

Amazon comes to mind and, in terms of online marketers making a serious living online, one need only go to any search engine, type "John Reese, Russell Brunson," to name a few, of the top names making over 7 figures each year.

With the recession still biting, brick and mortar buildings are losing market share, and shedding employees faster than a snake sheds its own skin.

Food for thought.

Re: New media has gotten marketing confused

Paul — Fri, 06 Feb 2009 05:38:26 -0000

Very interesting. We just need to look at marketing at a more positive way, or as you say - "sharing ideas", and then we can become more creative. Thanks for this inspiring post!

Re: New media has gotten marketing confused

Jesse "team building" Boland — Thu, 15 Jan 2009 06:07:39 -0000

Great post. I too have thought that most of what is touted on the web as "marketing" is not really. The web is a poor medium for the old stodgy "marketing" as you say it's more about sharing ideas and finding your audience, then figuring out how to sell them something, and then sell them something again.

Re: New media has gotten marketing confused

Howard — Fri, 12 Dec 2008 11:11:18 -0000

Great Post – thought it was a very interesting read – ideas are key

Thanks!

Re: New media has gotten marketing confused

Bill Adam — Tue, 25 Nov 2008 03:04:33 -0000

Really decent piece of blog and informative post. This post is very help full for people like me as well who are new to this internet world. Keep on sharing such up to date information.

Re: New media has gotten marketing confused

Justin — Sat, 22 Nov 2008 21:33:12 -0000

Nice concept.

Re: New media has gotten marketing confused

jesseb — Tue, 04 Nov 2008 09:06:03 -0000

I agree, without ideas there's no way to move forward. Without technology ideas can never change as many lives that it does. Anyone who makes it and then gives it away ,will surely get more back.

Re: New media has gotten marketing confused

Dieta Dash Ipertensione — Mon, 03 Nov 2008 20:24:41 -0000

These are good infos, and yes I totally agree: marketing is the shares of ideas without doubt.

Re: New media has gotten marketing confused

Justin — Sun, 07 Sep 2008 01:56:08 -0000

Great information, I love Seth Godin and feel that hes a great asset to the online marketing community as well as the whole marketing community. Great inspiration and really knows his stuff.

Re: New media has gotten marketing confused

Christopher S. Penn — Mon, 30 Jun 2008 21:39:59 -0000

Bob - I think, as much as people would love to deny it, that you're right to a degree. There are plenty of folks earning over 100K, but they have business models that function and make sense, not just "look at me!" attention-based models.

Re: New media has gotten marketing confused

Bob Richards — Mon, 30 Jun 2008 21:11:59 -0000

I dont really get this whole thing about on-line marketing: blogging and social networking, etc to generate money. People marketing in the off-line world generate a lot more money (I don't see anyone in the on-line world making $100,000 sales but that's an everyday occurrence in many areas, off-line). It seems that people hoping to make a living with web sites will:
never earn more than $100,000 a year
are trying to not work
failed at making a living in the real world
have no sales skills

Am I being to harsh or is this the reality?

Re: New media has gotten marketing confused

Kevin Behringer — Thu, 17 Apr 2008 16:30:38 -0000

Great post! I think that this is a great explanation because it truly highlights the importance of standing for something and properly articulating your idea.

If a bad or fuzzy idea is what is driving the company, obviously sharing the idea is made more difficult and the selling/call to action for the idea is going to suffer.

By approaching marketing and sales from the point of view that they are related to the idea, it should help an organization focus on getting that right before worrying about how to market or sell.

Kevin

Re: New media has gotten marketing confused

Jose Castillo — Thu, 17 Apr 2008 00:08:15 -0000

As individuals we are an entire company in one person- bizdev, sales, marketing, CSR, prod development, quality control, janitor, etc. It can be easy to focus to much on one thing. Good thoughts, thanks.