Christopher S. Penn's Awaken Your Superhero - Latest Comments in Numbers redux

Re: Numbers redux

julien — Fri, 20 Apr 2007 11:47:22 -0000

i hope this post picks up with podcasters. this shit is so true, it's about time people stopped talking about audience numbers.

Re: Numbers redux

john blue — Fri, 20 Apr 2007 10:11:53 -0000

I agree in principle about numbers and CPM discussion above (it is outdated model) but you still have to something to provide sponsors. They are used to having those traditional numbers, metrics, data points, etc... They want some thing that will justify their spent on promoting a show. It is up to us podcasters to figure out the story to convey.

Pay for performance certainly makes the case for sponsorship dollars very clear. The hard part is finding a pay for performance model for your show.

Re: Numbers redux

Jason @ Insomnia Radio — Fri, 20 Apr 2007 01:16:14 -0000

Sidenote: It floors me that said unnamed podcast network is so stuck in old media ways, despite flaunting new directions and using a fairly new medium.

Baffling.

Re: Numbers redux

Jason @ Insomnia Radio — Fri, 20 Apr 2007 01:14:53 -0000

I've been using the Gulfstream Jet analogy in several sales oriented meetings lately. It's just a fantastic viewpoint.

Numbers truly don't (well, SHOULDN'T) matter anymore.

Great post, thank you...

Re: Numbers redux

Vergel Evans — Fri, 20 Apr 2007 00:57:42 -0000

You hit the nail on the head. The value of the podcasting audience isn't in their numbers, it's in their response to your call to action. If the action you're suggesting fits with their individual need, why wouldn't they click on that link? And be happy that you provided it to them.

any other stat means almost to nothing in comparison.

Re: Numbers redux

Dave LaMorte — Fri, 20 Apr 2007 00:46:37 -0000

That's smart. The only hard part is matching advertising with what your audience is engaged with.