DISQUS

Christopher S. Penn's Awaken Your Superhero: Pitches that miss the mark

  • Nick Inglis · 1 year ago
    Great read. I wonder how many PR firms out there are just blindly spraying and praying? This can't be the only one...
  • Dave · 1 year ago
    OFF LINE -- can you tell me who they are?

    It's bad form -- not as bad as the "dear applicant" email response I got back from a hiring manager -- sent to all the applicants WITH THEIR EMAIL ADDRESSES LISTED.
  • Ed Roberts · 1 year ago
    The prevailing problem with online pitches is that many PR organizations is that they view email as simply an easy and low-cost distribution method. Until these organizations start to realize that they need to prepare for an online pitch in much of the same fashion as if they were making a phone call, PR will continue to get a bad rap online.
  • Robert Morgen · 1 year ago
    Great post. The shotgun approach can be amusing sometimes. :)
    Thanks,
    Robert
    http://SpiritualEntrepreneur.biz