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Christopher S. Penn's Awaken Your Superhero

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Pitches that miss the mark

Started by Christopher S. Penn · 10 months ago

I got a hilariously off topic pitch from a PR firm today to the Financial Aid Podcast.
“Financial Aid Podcast Feature Topic - New Proposal Offers Free Cell Phone Headsets To Motorists Ticketed Under New Cell Phone Ban Law”
Christopher,
Here’s some informat ... Continue reading »

4 comments

Nick Inglis
1 year ago

Great read. I wonder how many PR firms out there are just blindly spraying and praying? This can't be the only one...

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Dave
1 year ago

OFF LINE -- can you tell me who they are?

It's bad form -- not as bad as the "dear applicant" email response I got back from a hiring manager -- sent to all the applicants WITH THEIR EMAIL ADDRESSES LISTED.

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Ed Roberts
1 year ago

The prevailing problem with online pitches is that many PR organizations is that they view email as simply an easy and low-cost distribution method. Until these organizations start to realize that they need to prepare for an online pitch in much of the same fashion as if they were making a phone call, PR will continue to get a bad rap online.

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