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Interesting concept and one that companies will have to be careful of...especially if their stock prices rely so heavily on one person.
One thing that makes me nervous about this is what the push-back will be with regard to citizen journalism. Will CNN just stop iReport all together? I agree that Apple needed to come out on Twitter/blogs/etc if they had one. Hey, why not take a lesson from the terrorists for every time the US seems to stop thinking about Osama? Put out a video of him to remind us.
I worry that this just gives fuel to the fire for those people who say social media and citizen journalism are not good for the industry/world. I think that making CNN liable to the Apple shareholders sets a very dangerous precedent.
I don't know what the answer is here. How transparent/open can we go before things start becoming detrimental to those who participate?
I don't know, but I hope this doesn't have the negative effects that I can certainly see it having.
Kevin