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It's not unlike my issue with calling soy beverage milk, it ain't milk, it's soy juice.
Bad marketing. To the ghetto with them.
the ol` "natural flavors" trick. what IS their natural flavors? betcha a buck its monosodium glutamate. if it was anything else, they would simply call it what it is. they would call it "natural LEMON flavor" or "lemon juice".
you are only truly safe drinking distilled water, organic fruit juice, and rice milk. the soymilk isnt so good for you. do your research.
Bad marketing. To the ghetto with them.