DISQUS

Christopher S. Penn's Awaken Your Superhero: Snapple Antioxidant Water tastes exactly like water doesn’t

  • Rima · 1 year ago
    Hah, wonderful photo. :) I'm personally too afraid to try that oddly Barney-colored liquid, myself. But I'll have to agree with your "closest legal alternative to Meth" comment. I like being awake. :)


    On another note, great layout. I really need to reinvent my old site, or just carpet bomb the thing and start over.
  • John Wall · 1 year ago
    Soft drinks are the new cigarettes.
  • julien · 1 year ago
    john, i totally thought exactly the same thing.

    it's so weird that they're marketing this to bloggers... why would bloggers want to promote drinks? we're technology people; it doesn't make a ton of sense to me.
  • Christopher S. Penn · 1 year ago
    @julien I think it probably has a lot to do with perceived influence and newness, more than anything. Marketing firms are still trying to figure out new media, and blogger outreach is probably still trendy.