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Christopher S. Penn's Awaken Your Superhero

Christopher S. Penn's Awaken Your Superhero
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Snapple Antioxidant Water tastes exactly like water doesn’t

Started by Christopher S. Penn · 10 months ago

As a followup to my previous Snapple Antioxidant Water post, Deana over at Snapple sent me a sample pack of Snapple at the behest of Chris Abraham, who I presume is marketing Snapple to bloggers. I got a 4 pack.

Thoughts:

It’s sugary.
It tastes nothing like water, and ... Continue reading »

4 comments

  • Rima

    1 year ago

    Hah, wonderful photo. :) I'm personally too afraid to try that oddly Barney-colored liquid, myself. But I'll have to agree with your "closest legal alternative to Meth" comment. I like being awake. :)


    On another note, great layout. I really need to reinvent my old site, or just carpet bomb the thing and start over.
    reply
  • John Wall

    1 year ago

    Soft drinks are the new cigarettes.
    reply
  • julien

    1 year ago

    john, i totally thought exactly the same thing.

    it's so weird that they're marketing this to bloggers... why would bloggers want to promote drinks? we're technology people; it doesn't make a ton of sense to me.
    reply
  • Christopher S. Penn

    1 year ago

    @julien I think it probably has a lot to do with perceived influence and newness, more than anything. Marketing firms are still trying to figure out new media, and blogger outreach is probably still trendy.
    reply

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