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Christopher S. Penn's Awaken Your Superhero

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Social Media and Business Ethics

Started by Christopher S. Penn · 10 months ago

Social Media and Business Ethics
Prior to my involvement in social media and new media, customers were exactly that - just customers. Rows in a database, indexed by various criteria, points of data making a beautiful line, so to speak. As an online business, my company, the Student Loa ... Continue reading »

6 comments

Will Boyd
1 year ago

Good post. One question I have is "how optional is this business transformation you speak of?" You use the term "f you’re willing", but isn't the time coming when businesses that are unwilling to transform will become irrelevant? I'd love your thoughts.

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Christopher S. Penn
1 year ago

It's optional insofar as good customer service is optional today. Are there companies thriving that have poor customer service? Just get on an airplane. Now, throw a company in the mix that is remarkable, that has good business fundamentals PLUS this transformation, and they'll eat everyone's lunch.

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Leslie Poston
1 year ago

Excellent article, Chris. :)

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Chris Brogan...
1 year ago

I really like this post. I love the phrase "human enterprise," and it fits solidly with what I like to say is the sweet spot of all these tools. I'm excited that it gives us the chance to be a human.

Side note: I love your photo layout in the sidebar, and that drill one (is it a drill?) is a riot!

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Richard Mondello
1 year ago

I knew I starred this post in Google Reader for a reason.

You're doing a great job treating your customers as people, Chris. It makes all the difference.

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Web Hosting
1 year ago

When I first started my web hosting business I was all about personalized customer support. I would reply to every single ticket even when one of my staff already handled it. This REALLY helped me get customers and keep customers. My customers would tell their friends about how good my support was and before I knew it word of mouth took over and I was getting customers every day

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