Christopher S. Penn's Awaken Your Superhero - Latest Comments in Social Media and Business Ethics

Re: Social Media and Business Ethics

Web Hosting — Sun, 15 Jun 2008 20:12:12 -0000

When I first started my web hosting business I was all about personalized customer support. I would reply to every single ticket even when one of my staff already handled it. This REALLY helped me get customers and keep customers. My customers would tell their friends about how good my support was and before I knew it word of mouth took over and I was getting customers every day

Re: Social Media and Business Ethics

Richard Mondello — Thu, 12 Jun 2008 18:56:57 -0000

I knew I starred this post in Google Reader for a reason.

You're doing a great job treating your customers as people, Chris. It makes all the difference.

Re: Social Media and Business Ethics

Chris Brogan... — Mon, 02 Jun 2008 22:38:24 -0000

I really like this post. I love the phrase "human enterprise," and it fits solidly with what I like to say is the sweet spot of all these tools. I'm excited that it gives us the chance to be a human.

Side note: I love your photo layout in the sidebar, and that drill one (is it a drill?) is a riot!

Re: Social Media and Business Ethics

Leslie Poston — Mon, 02 Jun 2008 22:36:41 -0000

Excellent article, Chris. :)

Re: Social Media and Business Ethics

Christopher S. Penn — Mon, 02 Jun 2008 21:36:31 -0000

It's optional insofar as good customer service is optional today. Are there companies thriving that have poor customer service? Just get on an airplane. Now, throw a company in the mix that is remarkable, that has good business fundamentals PLUS this transformation, and they'll eat everyone's lunch.

Re: Social Media and Business Ethics

Will Boyd — Mon, 02 Jun 2008 21:29:50 -0000

Good post. One question I have is "how optional is this business transformation you speak of?" You use the term "f you’re willing", but isn't the time coming when businesses that are unwilling to transform will become irrelevant? I'd love your thoughts.