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Christopher S. Penn's Awaken Your Superhero: Souvenirs from MarketingProfs B2B Forum
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Ann Handley · 6 months agoThrilled you were there, Chris. And I love the concept behind this post -- "souvenirs." Thank you!
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Stan Phelps · 6 months agoSage advice Chris. Too many people look at customer service as a cost center versus a revenue generator. It's estimated that it takes 5 times the dollars to acquire new customers as it does to keep current ones. Most companies spend marketing dollars in relation to customer service dimes.
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Debra Murphy · 6 months agoI'm glad I was curious as to what the souvenirs from the conference were otherwise I would have missed these two gems.
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jlbraaten · 6 months agoAnd I bet the two souvenirs are related, too. The easier it is to find things your site (via strong calls to action), the less folks are calling in to customer service asking how to register/check out/etc.
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jlbraaten · 6 months agoAnd I'll be the two are often related for the wrong reasons, too. If you have terrible calls-to-action and navigation, you're going to get more customer service calls on how to register/checkout/etc.
