Christopher S. Penn's Awaken Your Superhero - Latest Comments in Souvenirs from MarketingProfs B2B Forum

Re: Souvenirs from MarketingProfs B2B Forum

jlbraaten — Thu, 11 Jun 2009 23:58:42 -0000

And I'll be the two are often related for the wrong reasons, too. If you have terrible calls-to-action and navigation, you're going to get more customer service calls on how to register/checkout/etc.

Re: Souvenirs from MarketingProfs B2B Forum

jlbraaten — Thu, 11 Jun 2009 23:56:38 -0000

And I bet the two souvenirs are related, too. The easier it is to find things your site (via strong calls to action), the less folks are calling in to customer service asking how to register/check out/etc.

Re: Souvenirs from MarketingProfs B2B Forum

Debra Murphy — Thu, 11 Jun 2009 12:02:37 -0000

I'm glad I was curious as to what the souvenirs from the conference were otherwise I would have missed these two gems.

Re: Souvenirs from MarketingProfs B2B Forum

Stan Phelps — Thu, 11 Jun 2009 08:44:32 -0000

Sage advice Chris. Too many people look at customer service as a cost center versus a revenue generator. It's estimated that it takes 5 times the dollars to acquire new customers as it does to keep current ones. Most companies spend marketing dollars in relation to customer service dimes.

Re: Souvenirs from MarketingProfs B2B Forum

Ann Handley — Wed, 10 Jun 2009 21:29:42 -0000

Thrilled you were there, Chris. And I love the concept behind this post -- "souvenirs." Thank you!