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Christopher S. Penn's Awaken Your Superhero

Christopher S. Penn's Awaken Your Superhero
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The Death of America’s Favorite Brands

Started by Christopher S. Penn · 10 months ago

The Death of Brands

Something is killing off brands in America.

Perkins.

Uno’s.

Marie Calendar’s.

Fresh Mex.

Bennigan’s.

Steak and Ale.

Who killed these brands?

Private equity. Over the past decade, private equity funds have bought up popular brands and essentially ... Continue reading »

3 comments

  • another succinct, relevant post
  • At the risk of being a little flip...I'm not terribly sad at the death of those particular brands. Although I did spend many many late night/early morning hours in Perkins when I was in high school.

    That said, I spent much of my early career working in startups and as a result I'm extremely cautious in deciding where to go, who to trust and the subsequent actions to take. I've also got a little bit of a thicker skin than I used to. I've learned to pick my battles. But mostly, I realized that ultimately, I'm the one in charge of my own destiny despite whatever it is that might happen with any company I'm in or anyone I may work for. It was a lesson learned after many times of being burnt.

    Now the National Enquirer question...I'm sure we're all wondering what inspired this post. And yes, it's ok to leave us all wondering!
  • Hands up for Crystal. I don't think anyone will cry for this brands!

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