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- You have to distinguish between good events and bad events, good speakers and bad speakers Chris. Is there an audience that believes they can save money, time and travel hassle by not attending an...
- Chris- great post. As a guy who's A) been in the conference industry for 10yrs and B) runs Defrag (www.defragcon.com) and Glue (www.gluecon.com), I'd say that social media MUST be embraced...
- As I sit here working on the conference schedule for Blog World & New Media Expo, I have a number of questions with the content of the sessions. Would this be a good session live over Ustream,...
- WTS Internet marketing services
- Would love to hear more about what you've been doing and what's working here in the comments!
Christopher S. Penn's Awaken Your Superhero
Christopher S. Penn's Awaken Your Superhero
The evolution of marketing after search
Search changed everything.
In the world of advertising, before there was search, there was only interruption. Put as many ads as possible in as many places as possible in the hopes that when a consumer needed something, your ad would be there and they’d think of you first. Spend a fortune ... Continue reading »
Search changed everything.
In the world of advertising, before there was search, there was only interruption. Put as many ads as possible in as many places as possible in the hopes that when a consumer needed something, your ad would be there and they’d think of you first. Spend a fortune ... Continue reading »
1 year ago
I actually blogged about the iPhone and "proximity marketing" a year or so ago that talked along these lines. The point being is that it's only a matter of time... and it IS coming (no reason to think it isn't). Add GPS enabled phones that access this data, and this kind of stuff can be sent to you not only at the right time, but also when you are at a place you can make a purchase.
For example... you only need to add a dash of the DB to the Starbucks iTunes store, and it's already set up! You like Matthew Ebel's music? hey, we played something in the last hour you may be interested in. Press here to purchase!