Christopher S. Penn's Awaken Your Superhero - Latest Comments in The Money Vaccine

Re: The Money Vaccine

Daniel Johnson, Jr. — Fri, 12 Oct 2007 14:03:04 -0000

I've noticed recently that I'm looking more and more at media and noticing when I'm being marketed to.

Also, let's not fool ourselves here. This happens in new/social media, too.

Red pill

Re: The Money Vaccine

julien — Tue, 02 Oct 2007 12:02:04 -0000

nice! i remember talking about this with you and the gf re: NLP. does this mean i should be reading Zig Ziglar?

Re: The Money Vaccine

ericskiff — Tue, 02 Oct 2007 00:32:24 -0000

One of the best classes I took in hs was called Language of the Media. We learned all about how advertisers make you want the stuff you want, and it's made me a much smarter consumer. It was considered a 'fluff' course by my guidance counselor, but it should be a requirement im today's ad flooded world.

Re: The Money Vaccine

Jay Moonah — Mon, 01 Oct 2007 10:33:47 -0000

Chris, there are some interesting articles and activities on the Dove site. The focus is more on women's portrait in the media that what you are talking about which is a broader understand of the media/marketing bag-of-tricks, but there is some interesting bits there that have relevance to what you are talking about:

http://www.campaignforrealb...

Cheers,
- J.

Re: The Money Vaccine

noebie — Mon, 01 Oct 2007 10:22:57 -0000

very insightful, chris

it goes beyond advertising, of course - our culture is one big matrix of unreality

thank heavens for personal media

Re: The Money Vaccine

Susanna — Mon, 01 Oct 2007 09:51:30 -0000

We took some time out from studying American history my junior year of high school to study a little social psychology.

One thing we learned was the tactics advertisers use. Two I remember are repetition (e.g. those annoying Head On ads) and fear of missing out on something ("Hurry in! Sale ends Monday!"). I think the chapter on advertising really helped make us all more discerning consumers.