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http://www.ChristopherSPenn.com/
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http://www.christopherspenn.com/2009/01/14/the-power-of-brand-in-a-recession/
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Christopher S. Penn's Awaken Your Superhero: The power of brand in a recession

Tim Linden · 11 months ago

This is true. I've created such a brand that I'm seeing tremendous growth even during a recession. It seems weird with everyone talking about business going down, and seeing my own going up, but I have spent a lot of resources on building my brand so it makes sense.