DISQUS

Christopher S. Penn's Awaken Your Superhero: The press release I wish I could send out

  • Michelle Sullivan · 1 year ago
    Hi Chris,

    I strive to ensure my press releases are anything but fluff, and wonder why it is that an announcement about a $10 000 prize would be considered un-professional.

    .. unless it's not true?

    Wondering what it is I'm missing.

    Unless you _actually mean_ to keep the blah blah blahs in there ... in which case I'd respectfully argue that YOUR press release is full of fluff ;)

    Cheers!

    Michelle
  • Christopher S. Penn · 1 year ago
    Well, it's just that most student loan press releases are full of fluff, random quotes supposedly from a CEO but are ghost written, useless jargon like industry-leading, etc.

    This press release, honestly, could be one sentence long. Which begs the question - if I can convey all the facts and the story in one sentence, should it be any longer?
  • doughaslam · 1 year ago
    ?Make it 1 sentence-- I double-doug dare you!

    btw. confused about FF comments being separate from vblog comments but on same page-- sorry to duplicate