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http://www.ChristopherSPenn.com/
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http://www.christopherspenn.com/2008/09/30/the-press-release-i-wish-i-could-send-out/
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Christopher S. Penn's Awaken Your Superhero: The press release I wish I could send out

Michelle Sullivan · 1 year ago

Hi Chris,

I strive to ensure my press releases are anything but fluff, and wonder why it is that an announcement about a $10 000 prize would be considered un-professional.

.. unless it's not true?

Wondering what it is I'm missing.

Unless you _actually mean_ to keep the blah blah blahs in there ... in which case I'd respectfully argue that YOUR press release is full of fluff ;)

Cheers!

Michelle
Christopher S. Penn · 1 year ago

Well, it's just that most student loan press releases are full of fluff, random quotes supposedly from a CEO but are ghost written, useless jargon like industry-leading, etc.

This press release, honestly, could be one sentence long. Which begs the question - if I can convey all the facts and the story in one sentence, should it be any longer?
doughaslam · 1 year ago

?Make it 1 sentence-- I double-doug dare you!

btw. confused about FF comments being separate from vblog comments but on same page-- sorry to duplicate