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Christopher S. Penn's Awaken Your Superhero

Christopher S. Penn's Awaken Your Superhero
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The press release I wish I could send out

Started by Christopher S. Penn · 9 months ago

When I looked at my marketing campaign brief for October, one of the items is the $10,000 scholarship. This press release immediately came to mind:

Student Loan Network $10,000 Scholarship Will Be Awarded on Halloween
Quincy, MA –
The Student Loan Network blah blah ... Continue reading »

3 comments

  • Hi Chris,

    I strive to ensure my press releases are anything but fluff, and wonder why it is that an announcement about a $10 000 prize would be considered un-professional.

    .. unless it's not true?

    Wondering what it is I'm missing.

    Unless you _actually mean_ to keep the blah blah blahs in there ... in which case I'd respectfully argue that YOUR press release is full of fluff ;)

    Cheers!

    Michelle
  • Well, it's just that most student loan press releases are full of fluff, random quotes supposedly from a CEO but are ghost written, useless jargon like industry-leading, etc.

    This press release, honestly, could be one sentence long. Which begs the question - if I can convey all the facts and the story in one sentence, should it be any longer?
  • ?Make it 1 sentence-- I double-doug dare you!

    btw. confused about FF comments being separate from vblog comments but on same page-- sorry to duplicate

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