Christopher S. Penn's Awaken Your Superhero - Latest Comments in The press release I wish I could send out

Re: The press release I wish I could send out

doughaslam — Wed, 01 Oct 2008 09:31:31 -0000

?Make it 1 sentence-- I double-doug dare you!

btw. confused about FF comments being separate from vblog comments but on same page-- sorry to duplicate

Re: The press release I wish I could send out

cspenn — Tue, 30 Sep 2008 14:07:31 -0000

Well, it's just that most student loan press releases are full of fluff, random quotes supposedly from a CEO but are ghost written, useless jargon like industry-leading, etc.

This press release, honestly, could be one sentence long. Which begs the question - if I can convey all the facts and the story in one sentence, should it be any longer?

Re: The press release I wish I could send out

Michelle Sullivan — Tue, 30 Sep 2008 14:04:19 -0000

Hi Chris,

I strive to ensure my press releases are anything but fluff, and wonder why it is that an announcement about a $10 000 prize would be considered un-professional.

.. unless it's not true?

Wondering what it is I'm missing.

Unless you _actually mean_ to keep the blah blah blahs in there ... in which case I'd respectfully argue that YOUR press release is full of fluff ;)

Cheers!

Michelle