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Christopher S. Penn's Awaken Your Superhero

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What marketing should learn from the Obama campaign

Started by Christopher S. Penn · 7 months ago

Barack Obama won the presidency on a combination of many factors, but one often overlooked by marketing is the absolutely essential use of data. Obama’s campaign under manager David Plouffe was a data machine. Consider:
1. Web sites, social media, blogs, etc. - all with Googl ... Continue reading »

7 comments

Henry Bruce
7 months ago

Very good Chris. Check out today's article in Silicon Alley about the Obama campaigns online advertising spend. Very interesting and VERY effective IMHO
http://www.alleyinsider.com/2008/11/obama-s-onl...

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Richard Mondello
7 months ago

Absolutely Chris.

Here's where this gets *really* interesting. What will President-elect Obama and eventually President Obama do with this marketing power?

I, for one, can't wait to see the results.

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justinlevy
7 months ago

The Obama presidential campaign will certainly go down in history for their use of new media and marketing tactics to reach voters as well as increase their databases. As we discussed on Twitter, it will be interesting to see what happens as he transitions from being a candidate to President-Elect to President. As President, he has the opportunity to bring all of this to mainstream and show the power of these platforms.

I will definitely be looking forward to seeing how everything plays out!

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Charles
7 months ago

I agree the marketing strategy was superb. I think the infomercial was the most brilliant tactic. The campaign also got me to donate an additional 30 dollars that I otherwise wouldn't have by offering a free t-shirt, which I still haven't received.

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Greg P
7 months ago

Thanks for detailing just how the Obama campaign did use new media to reach young voters. I wonder what new technologies will be utilized in the campaigns four years from now?

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Joe
7 months ago

It's also about branding. Quick - what was Obama's slogan for his campaign?

What was McCains?

Exactly -
http://adage.com/columns/article?article_id=132...

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