Christopher S. Penn's Awaken Your Superhero - Latest Comments in What marketing should learn from the Obama campaign

Re: What marketing should learn from the Obama campaign

Graham Cox — Sat, 15 Nov 2008 09:32:26 -0000

Thanks for the post and letting us know about the ideas of the new US president.

Re: What marketing should learn from the Obama campaign

Joe — Mon, 10 Nov 2008 16:31:14 -0000

It's also about branding. Quick - what was Obama's slogan for his campaign?

What was McCains?

Exactly -
http://adage.com/columns/article?article_id=132...

Re: What marketing should learn from the Obama campaign

Greg P — Sun, 09 Nov 2008 23:42:28 -0000

Thanks for detailing just how the Obama campaign did use new media to reach young voters. I wonder what new technologies will be utilized in the campaigns four years from now?

Re: What marketing should learn from the Obama campaign

Charles — Sun, 09 Nov 2008 22:43:38 -0000

I agree the marketing strategy was superb. I think the infomercial was the most brilliant tactic. The campaign also got me to donate an additional 30 dollars that I otherwise wouldn't have by offering a free t-shirt, which I still haven't received.

Re: What marketing should learn from the Obama campaign

justinlevy — Sat, 08 Nov 2008 20:12:56 -0000

The Obama presidential campaign will certainly go down in history for their use of new media and marketing tactics to reach voters as well as increase their databases. As we discussed on Twitter, it will be interesting to see what happens as he transitions from being a candidate to President-Elect to President. As President, he has the opportunity to bring all of this to mainstream and show the power of these platforms.

I will definitely be looking forward to seeing how everything plays out!

Re: What marketing should learn from the Obama campaign

Richard Mondello — Sat, 08 Nov 2008 03:16:03 -0000

Absolutely Chris.

Here's where this gets *really* interesting. What will President-elect Obama and eventually President Obama do with this marketing power?

I, for one, can't wait to see the results.

Re: What marketing should learn from the Obama campaign

Henry Bruce — Fri, 07 Nov 2008 11:01:17 -0000

Very good Chris. Check out today's article in Silicon Alley about the Obama campaigns online advertising spend. Very interesting and VERY effective IMHO
http://www.alleyinsider.com/2008/11/obama-s-onl...