Christopher S. Penn's Awaken Your Superhero - Latest Comments in Will social media burn conferences to the ground?

Re: Will social media burn conferences to the ground?

Rick Calvert — Thu, 09 Jul 2009 13:05:53 -0000

You have to distinguish between good events and bad events, good speakers and bad speakers Chris. Is there an audience that believes they can save money, time and travel hassle by not attending an event and participating online instead?

Definitely. However it is a very small group compared to the whole. One of the number one blog posts, and Tweets we see every year during BlogWorld is "I wish I was there".

As others have said people are social and we want to get together face to face. I know you addressed this by suggesting more networking and social structure and less formal presentations are the future of events. I couldn't disagree more.

Good events have a mix of social / networking opportunities, formal presentations and other elements like a trade show floor, or speed dating type sessions, etc. It all comes down to quality. If an event offers great speakers, those speakers spark many of the conversations in the hallways, at the lunch table and online.

Others have mentioned the dynamic of face to face events and that cannot be ignored. It just feels different when you are talking to or even just listening to a speaker face to face than it does online. Every other person in the room adds to that energy. This is why the goal of online dating is to meet a real person in real life.

This is not going to go away anytime soon and I hope ever. Because when it does we will have lost an important part of our humanity.

Rick Calvert
CEO & Co-founder
BlogWorld & New Media Expo

Re: Will social media burn conferences to the ground?

eric norlin — Thu, 09 Jul 2009 13:01:20 -0000

Chris-

great post. As a guy who's A) been in the conference industry for 10yrs and B) runs Defrag (www.defragcon.com) and Glue (www.gluecon.com), I'd say that social media MUST be embraced by conference organizers. When "the internet" hit, conference organizers tried to shut that down as well - and, of course, failed miserably.

Conference organizers should NEVER prevent any attendee from blogging, tweeting, broadcasting (via video, audio, whatever) the event.

The bottom line is that events must prove their worth based on the community that gathers around them, the "brainshare"/interactive spaces they provide, and the value that all parties (attendees, speakers, sponsors) get from them. Social media is yet another way to add value.

Doing so is what allowed Defrag to have attendees say things like

“There are two big things that make a conference a winner: (1) the quality of people, and (2) the energy they bring. Defrag hits it out of the park on both. Will definitely be back!”

“I've lost count of how many people I met at Defrag have helped make Mailana a reality!”

“I made amazing relationships at defrag and ignited existing ones. I'm indebted to you for that.”

http://defragcon.com/2009/D...

again - great stuff....maybe we'll see you at Defrag ;-)
ejn

www.defragcon.com

Re: Will social media burn conferences to the ground?

Jim "Genuine" Turner — Thu, 09 Jul 2009 12:55:59 -0000

As I sit here working on the conference schedule for Blog World & New Media Expo, I have a number of questions with the content of the sessions. Would this be a good session live over Ustream, will it play well with others across multiple channels. If I could hand everyone in the audience a flip camera and have them record it and talk about it later I would. We truly want to have people buzzing about their experience. It brings others that would not otherwise participate. I love the idea of hand held Nokia's and laptop live streams and all the rest. The more the better in my opinion. I know this is a big concern with others, but i think we embrace the use of any new media tool. I have seen the power when it works and we need that as much as the attendees themselves.

Re: Will social media burn conferences to the ground?

gerardmclean — Tue, 07 Jul 2009 11:31:56 -0000

Social Media will burn TECH Conferences that have nothing to offer to the ground, but for the most part, Social Media is creating value for human touch. http://gerardmclean.com/soc...

Re: Will social media burn conferences to the ground?

Angela Rao-Brown SPHR — Tue, 07 Jul 2009 09:44:53 -0000

I hadn't seen your post and did one of my own on the very same topic this week. Guess I'm not alone in my observation!

Are Conferences Really Necessary? http://www.hrbythenumbers.com

Re: Will social media burn conferences to the ground?

Sue Anne Reed — Sat, 04 Jul 2009 03:28:10 -0000

Look at the Personal Democracy Forum. From what I understand, it had record attendance this year even with all the tweeting and live blogging. Instead of complaining about it, conference organizers should learn how to capitalize on it. I have a pretty small education budget for the non-profit I work for, so flying to New York and attending PDF was a bit out of the question this year, but I would have been willing to pay for some high-quality streams of the keynotes and the breakout sessions.

I know many people who went to NetSquared this year and felt that the content wasn't worth all that much, but the networking was invaluable.

Re: Will social media burn conferences to the ground?

Whitney — Fri, 03 Jul 2009 15:29:29 -0000

Podcamp started as a series of conversations, in many ways, over time, we've sometimes drifted more towards the presenter/audience model than necessary.

I find that I may learn a thing or two in sessions, but that by far, it's the opportunity to see friends and meet new people, to talk about stuff I care about with others who can add perspective and challenge my assumptions- that's where the value is extracted. I often think I just have to find a way to get my friends together without the "excuse" of a conference.

But I think there's an evolution here. Conferences may work best if we look at them as concentrated college coursework- you can go to class or skip class, but in the end, it's who you met there and what you do with the knowledge you gained that's important.

Podcamp Boston One was like freshman year- I learned a lot about honing my craft and I didn't know enough at that point to really ask or formulate the best questions. I formed great friendships with those I met there, and they are part of my daily life now, regardless of location. Now, the conference sessions I get the most out of are the more nuanced discussions, and sitting down with a few of my friends and comparing notes provides the greatest education.

Personally, I see Podcamp as my laboratory for trying new ideas. Speaking at them has not only gotten me paid speaking gigs, but it's where I got a ton of experience speaking before an audience of peers and learned what worked and what didn't. (That's also the reason I love adding things like "Battledecks" and Ignite/Pecha Kucha like sessions- it's like presentation boot camp.)

But that's me.

Re: Will social media burn conferences to the ground?

Kevin at ePatient Connections — Fri, 03 Jul 2009 09:07:04 -0000

Chris, great insightful post and timely given the Anderson inspired FREE debate. As others have commented the interpersonal magic that happens in between sessions and over lunch is usually more important than the official content. BUT, conference organizers need to do more to facilitate that, and skill development.

I'm organizing a healthcare marketing conference and one of the most popular things we're doing is having 1:1 Facetime sessions, where attendees can sit privately and get mini-tutorials on how to use Twitter, SecondLife, SEO, etc.

Additionally, structured table group exercises will ensure that even shy people will walk away with a few new friends.

Great post,

Kevin

Re: Will social media burn conferences to the ground?

Christopher S. Penn — Thu, 02 Jul 2009 14:04:56 -0000

I hope you can make it back to Boston for PodCamp Boston.

As someone still involved with the PodCamp movement and with Boston especially, it's really important for us to keep trying new things. I think the other thing that a lot of folks are being too polite about is that a lot of conferences really suck. They're just not fun, informative, or engaging, and that's why the backchannel lights up as much as it does sometimes.

One of my favorite sessions which I first saw at a MarketingProfs event was just pure live critique. An attendee brought up their web site on the big big screen and everyone started discussing how to make it better. Mass collaboration gave not only that one attendee some actionable items, but everyone in the room got something out of the shared wisdom. I'd love to see this trend continue.

Re: Will social media burn conferences to the ground?

olivierBlanchard — Thu, 02 Jul 2009 13:56:14 -0000

When it comes to the presentations, sure. Between twitter, blogs, slideshare and a slew of other ways of accessing content, you're right: Conferences are going to have to innovate a little bit (hopefully without trying to clamp an imaginary lid on themselves).

But when it comes to actually meeting people, having discussions in the aisles, over coffee or lunch or drinks, you just can't beat them. Look at what happened at #e2conf last week: You and I may have never connected had we not both been there in person, right? The two dozen people I actually got to shake hands with have all influenced me in some way. Those interactions are priceless and we aren't to a point yet, even with skype and Twitter, where we can replace good old face-to-face convos. Know what I mean?

So maybe that aspect of conferences (attendees, collateral sessions, discussion spaces) may have to become more of an area of focus than the speakers themselves.

Great post, as always.

Re: Will social media burn conferences to the ground?

Stuart Foster — Thu, 02 Jul 2009 12:54:46 -0000

Speakers also need to do the same. If a conference pays you, the audience had better damn well walk away with some value. Feeling good about yourself as a social media cutting edge thought leader isn't enough. AMEN.

The transparency issue with conferences is also huge. Most trade shows don't have any kind of metrics or guaranteed roi built in. A Podcamp Pass pays for the venue...and I love you guys for it.

Re: Will social media burn conferences to the ground?

Christopher S. Penn — Thu, 02 Jul 2009 12:50:04 -0000

That goes to a bigger picture perspective, then. Conferences need to step up what they can offer, on the understanding that there's so much more competition for mindshare, or be more transparent about what's happening. PodCamp Boston 4 is $50 because the venue costs $13,000 and change. You're paying for the ability to have the event at all, not profitability.

Re: Will social media burn conferences to the ground?

Stuart Foster — Thu, 02 Jul 2009 12:46:40 -0000

I'd say 9 times out of 10...No.

And that sucks. I love the community aspects of conferences and greatly enjoy going to them. However, I can't justify cost on something that in terms of actual scheduled programmed content within the conference I will learn very little from.

Hate to say it...but it's probably a good idea to show up to the after-party and skip the conference in a lot of cases. The reason this sucks? Conferences cease to exist if enough people pull this.

Re: Will social media burn conferences to the ground?

Josh Chandler — Thu, 02 Jul 2009 12:44:43 -0000

Wesley, I would have to say that networking at conferences is perhaps being slightly overtaken by constant realtime connections on social media networks, but yes that is a very valid point :)

Re: Will social media burn conferences to the ground?

Christopher S. Penn — Thu, 02 Jul 2009 12:40:19 -0000

And that's another major point. If you went to X conference and paid $Y, did you earn that back from conference helpfulness, either in deals/networking or usable info?

Re: Will social media burn conferences to the ground?

Christopher S. Penn — Thu, 02 Jul 2009 12:37:33 -0000

Ah, but Steve, you're one of the rare speakers who understands the power of the audience and making them part of the event instead of passive receptors.

Re: Will social media burn conferences to the ground?

Christopher S. Penn — Thu, 02 Jul 2009 12:34:20 -0000

Agreed that attention span is an issue. Ran into that recently when I blazed through 20 social media tools in 20 seconds each.

Re: Will social media burn conferences to the ground?

Gregg Masters — Thu, 02 Jul 2009 11:46:47 -0000

Great post Christopher!

My thought is that this revolution is about meaning and impact; not content distribution control and "intellectual (IP) entitlement" and their lagging businessmodels.

Attempting to lock down content or limit it's distributiuon is inconsistent with the oxygen that's driving the movement into social media, and it's hyperbolic adoption rates, i.e., that it's both open, and live.

If the incremental benefit of on site participation is 5% vs. a 95% proxy experience via twitter, uStream or slidehare; and the virtual attendance is a multiple of in the 'in store experience' why attempt to limit it's traction in the market place of ideas.

Let go; open up and trust that as you build content relevance the world will beat a pathway to your door.

This will be an interesting phenomenon to watch; many vendors will perish if their knee jerk reaction is to circle the wagons as opposed to focusing on 'serving the customer' whether in the flesh or virtual space.

Thanks for the post!

Re: Will social media burn conferences to the ground?

Mark Dyck — Thu, 02 Jul 2009 11:38:16 -0000

I'm with you, Chris. Conferences are becoming where the community meets. I attended the eComm conference in San Francisco earlier this year after following it online in 2008. It was time to actually meet the people I'd been watching / reading.

The best conference organizers in the future will be the ones who are hosting and guiding the conversation that is going on in the audience, rather than just queuing up speakers.

Re: Will social media burn conferences to the ground?

Kathy Stiles — Thu, 02 Jul 2009 11:36:20 -0000

I think this must vary considerably by industry. I work to promote veterinary conferences and smaller meetings - we don't republish or rebroadcast any of our material for free, and neither do our competitors.

According to our most recent research, attendees still choose to attend based on session descriptions, even though we try to leverage the more interactive aspects of our events.

Re: Will social media burn conferences to the ground?

leanneclc — Thu, 02 Jul 2009 11:32:24 -0000

Chris -

Good article - I think it typifies what many of us consider when deciding whether to go or not go to a conference.

For me the networking and making connections is much more important than hearing a national speaker try to speak to the masses. That content can be too watered down and I am not a big celebrity follower type - they're just people...and I know plenty of smart people personally! The content that really works are small sessions that are truly interactive.

Any conference who can put together quality networking and really interactive conferences where you can learn through "real life" examples will get my money...I may go to others, but only for some of the off-site networking portions and exhibit hall access.

I attended PodCamp Boston in 2008 and I think you got a lot of things right...concerned about how it keeps going without attendee contributions, though.

Re: Will social media burn conferences to the ground?

Stuart Foster — Thu, 02 Jul 2009 11:31:01 -0000

Yes. I think that eventually conferences will be supplanted by online media. The conference is already essentially dead for the Jr Worker (try asking your boss to justify spending 5k out of pocket to let you go network...) Especially if they continue to broadcast their sessions for free online.

Re: Will social media burn conferences to the ground?

leanneclc — Thu, 02 Jul 2009 11:20:30 -0000

Nice article and I think you've got a lot of it right. I've attended PodCamp Boston and liked the feel of the attendees and the sessions. They seemed much less forced/formal than many of the higher-priced conferences I've been in. I think the organizers feel that for that kind of money they need to bring in big names...but big names and large numbers of attendees make for watered down content.

And it's not the content that's the valuable part...I can read books by some of these speakers on my own time. It's the networking and connections made that are much more valuable...or sessions where you are truly able to share real life stories with each other.

I think any conference that really gets the networking/connection/small session with real mindshare correct will be a large success. I think large ones with rock stars and national speakers may be doomed in the long run.

Re: Will social media burn conferences to the ground?

Steve Garfield — Thu, 02 Jul 2009 11:19:48 -0000

Hi Chris,
I like this post. I just went to two conferences recently, the 140 Characters Conference and the Personal Democracy Forum.

BEING THERE
Being in the room with some of these amazing speakers was thrilling. You could feel the electricity. Wyclef Jean and Ann Curry at the 140 Confernce were amazing. The video is not going to capture the experience of being in the same room. Same thing happend at the Personal Democracy Forum.

At both of these confereces, the best part of the conference was not in the hallways, it was in the sessions.

For me, a lot of the content was new, and in areas of interest that aren't my main focus. So hearing from experts, giving prepared speeches, worked for me, and worked well.

The networking at these conferences did happen, but for me it was mostly after the sessions.

INTERACTIVE BRAINSHARE
I like the idea of working with attendees of a session to do things. At the 140 Conference, my panel on video twitter was all Q and A. I liked that.

When I do presentations on web video, I like to involve the participants.

I like to open up my seesions with questions to see where the interest is.

I look forward to Podcamp 4 and being able to have a session on web video and see where it takes us.

--Steve

Re: Will social media burn conferences to the ground?

Eric_Hoffman — Thu, 02 Jul 2009 11:00:57 -0000

Valid points Chris.
I think that it will be really interesting to see how social media will make the conference experience more diverse as people from outside the venue add their points of view via social networks in new and exciting ways. I also think that for conference organizers this is a great way to leverage inbound marketing and convert social media followers into conference attendees, because as you note, there will always be immense value in the wide variety of person to person interactions that don't happen online.