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Christopher S. Penn's Awaken Your Superhero

Christopher S. Penn's Awaken Your Superhero
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World of Warcraft is the new MBA

Started by Christopher S. Penn · 8 months ago

From www.ChristopherSPenn.com
One of the great takeaway quotes from Chris Brogan at the MarketingProfs Digital Marketing Mixer was that World of Warcraft is the new golf course. There are anywhere between 10-15 million people in World of Warcraft, including me, and there are millions of people ... Continue reading »

2 comments

  • Crystal King

    8 months ago

    Great post! I've not succumbed to WoW (graphics are just too cartoony for me) but having played other MMORPGs I can attest to all of this. I am in constant awe of people who can navigate the broker systems to become wealthy, who can manage the complexities of leading a raid, and even those who can 2 or 3 box and stay alive and excel.

    And on a side note, for me, it's nice to know that gaming isn't as geeky as it used to be!
    reply
  • Michael Vincent

    8 months ago

    Nice analogy, but it makes sense that people would treat this with the seriousness of a real market because the in game gold can actually be sold for real currency as well as characters so their is external motivation for analyzing the in game market beyond having a successful character.
    reply

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